PRIVACY TRENDS
2023 Privacy Predictions
Every year, our team looks back on the past year and makes predictions for the one ahead. Join us as we gaze into the crystal ball of privacy and data protection.
🔮 Prediction 1: More consumers will lean on GPC
Consumers will continue to opt-out of the data sales regardless of residence, increasingly through automated means like Global Privacy Control (GPC). The GPC was created in October 2020 to allow individuals to easily signal their privacy preferences, and later adopted by several major publishers, consent management platforms, and privacy-focused browsers.
🔮 Prediction 2: The ADPPA will not come to the rescue
With the California Coalition and Senator Cantwell (Chair of the Commerce Committee) opposing the American Data Protection and Privacy Act (ADPPA), the bill will remain on ice. Rather, the new Congress will turn to less controversial topics of children's privacy and targeted advertising, and one or two more states will pass their own privacy laws.
🔮 Prediction 3: Virginia becomes the model of choice for other states
With Colorado's CPA, Connecticut's DPA, and Utah's CPA sharing more in common with Virginia's CPA than with California's CPRA, the trend favors Virginia as a leading state law 'template.'
Read the blog for Senior Privacy Advocate Alex Krylov's unabridged take on the privacy landscape in the year ahead and his corresponding privacy resolutions.
