We're shaking things up and bringing you GrailMail two weeks in a row. Welcome to our first Special Edition GrailMail: Privacy Awakening. DataGrail surveyed 2,000+ consumers across North America and Europe to better understand consumer sentiments around data privacy in the digital age, and the findings were so 👀 eye-opening, we had to share them with you bright and early this morning.
From alarming statistics around privacy concerns to actions people take most often to protect themselves, our new research makes one thing clear: the privacy awakening is upon us.
👇 Grab a coffee and keep scrolling to fuel your morning 👇
ALARM BELLS
Do people care about privacy?
Yes they do. Turns out people are more aware than ever. The majority of people are concerned about their online privacy, and 53% feel they have little control over their online identity.
60% of people are concerned about their online privacy.
34% are feeling overwhelmed about managing their privacy.
PRIVACY AWAKENING TRIVIA
Not only are people concerned about their privacy, but they're acting on it. We asked survey participants what they do to safeguard their data. Turns out, it's not a short list.
What's the most common action people take to protect their personal data online?
A. Unsubscribe to emails 📧
B. Ask an app "not to track" 📱
C. Delete browsing history 🗑
D. Using ad blockers 🚫
PRIVACY RIGHTS
Privacy is a bipartisan issue
Over time, some things stay the same: regardless of political affiliation, Americans continue to believe it's their right to have their personal data protected by federal law.
8 out of 10
Americans agree there should be a federal law protecting their personal data
The generations with the most spending power are ready to take their business elsewhere if their privacy isn't treated with respect (even with inflation on the rise).
74%
of people wouldn't shop at their favorite retailers if they found out the brand didn't keep their data safe.
...So you could say building brand trust is important. Here's are the top 5 actions you can take to build loyalty.
Transparency is Key. Ask for the data you need up-front and explicitly state why you need it.
R-E-S-P-E-C-T. Listen to your consumers and honor their requests.
One and Done. Make opting out a seamless, one-click action for consumers.
Crystal Clear. Write a clear privacy policy that's easy to find and read.
Keep it Simple. Make it as simple as possible for consumers to exercise their privacy rights.
THE BOTTOM LINE
Privacy rights need protection, and it's a person’s right to decide what happens to their information. When people feel like their data is in good hands, they are more willing to shop, share, and interact.
Want to learn how DataGrail can help you earn brand trust? Request a demo to learn more.
We hope you enjoyed diving into DataGrail's latest research and putting some common privacy misconceptions to bed 🛏 in this special edition of GrailMail.
PRIVACY AWAKENING TRIVIA
🗑 Yep, that's right. The most common action people take to protect their data online is deleting cookies and browsing history.
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